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VOLVO RUSH CONTINUES TO RAKE IN THE AWARDS!
Aug 09
Aug 09
The list of awards so far...
Awards Eurobest, 2008 (Eurobest Bronze) for Cars & Automotive Services
Golden Award of Montreux, 2009 (Gold Medal) for Online Campaign
Mobius Award, 2008 (Gold) for Automotive Advertising
Mobius Award, 2008 (Gold) for Editing
The New York Festivals International Advertising Awards in All Media, 2009 (Gold World Medal) for Business to Consumer
The New York Festivals International Advertising Awards in All Media, 2009 (Silver World Medal) for Automobiles
'Rush' is a groundbreaking interactive game based on Volvo's sponsorship of the round the world yacht race, now re-christened Volvo Ocean Race, which takes place every four years. The game follows the crew of a rescue boat as they set out to save a yacht in distress. Players watch live action footage and must direct the path of their own adventure by making key decisions. In the end, the job required over six hundred different edits - and who better to shoot than Jako, who has handled tricky action sequences for films like Gladiator and the upcoming Prince of Persia movie.
Awards Eurobest, 2008 (Eurobest Bronze) for Cars & Automotive Services
Golden Award of Montreux, 2009 (Gold Medal) for Online Campaign
Mobius Award, 2008 (Gold) for Automotive Advertising
Mobius Award, 2008 (Gold) for Editing
The New York Festivals International Advertising Awards in All Media, 2009 (Gold World Medal) for Business to Consumer
The New York Festivals International Advertising Awards in All Media, 2009 (Silver World Medal) for Automobiles
'Rush' is a groundbreaking interactive game based on Volvo's sponsorship of the round the world yacht race, now re-christened Volvo Ocean Race, which takes place every four years. The game follows the crew of a rescue boat as they set out to save a yacht in distress. Players watch live action footage and must direct the path of their own adventure by making key decisions. In the end, the job required over six hundred different edits - and who better to shoot than Jako, who has handled tricky action sequences for films like Gladiator and the upcoming Prince of Persia movie.
